Welcome to Southern Wisconsin News, a family owned and operated business celebrating 75 years of service founded by Robert Purnell, Sr. in 1933.

We specialize in prompt efficient delivery of quality magazines and books through out the region providing consumers with up to the minute information and entertainment in a valued portable printed media format.

Southern Wisconsin News distributes nearly 4,500 different titles annually.  Readers interests are met through expansive category mix for title selection by your patrons.  Demographics of each retail outlet are met with the desired products through careful analysis of category performance and title sale history.  To effectively allocate, fulfill orders, handle returns and market our products, we have invested in an industry acclaimed sophisticated distribution system from Data Processing Services, Inc. of Clearwater, FL.  Our system is fully integrated with our paperless order selection system from Data Processing Services, Inc. insuring accurate orders and deliveries to our customers.

Your magazines and books are an important part of your store's customer traffic, additional sales, and profit!  We encourage you to contact our team and learn the importance of magazines’ metrics and 10 top reasons to carry magazines in your stores, such as magazine purchasers spend more money per visit and how magazines enhance and improve your customer's shopping experience.  Contact Southern Wisconsin News to learn how periodicals will benefit your retail product mix today!  Contact us now!

In The News

75 Year Celebration

 Sunday, September 21st 2008, Southern Wisconsin News celebrated 75 years serving the greater southern Wisconsin area with all the generations of owners present. Food and entertainment was provided for our  guests, staff and friends.

LOCAL INTEREST TITLES

Green Bay Packers

Local interest

Southern Wisconsin News ounder Robert Purnell, Sr. celebrated his 94th Birthday September 20th, 2008!

Cheese Cake Bob?

So. Wisconsin News