PRODUCTS

Magazines

Over 4,500 different magazine titles are distributed annually by Southern Wisconsin News.  The magazine category provides a huge selection of titles that span the interests of consumers.  The articles of these magazines capture readers interest and causes interactions that prompt retail purchases for products detailed in advertisements and engaging product promotions. 

Why should your store carry magazines?
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Books

Books are a significant source of entertainment and practical knowledge that consumers thirst to satisfy.  Books remain a strategic source of revenue for non-book store retailers as well as book stores.  Book retailers know how periodicals in their stores are great traffic builders since people come to the store weekly or monthly to look for new issues. Many different magazine periodicals are available and the selection is broad. Southern Wisconsin News has demonstrated that increased sales come had-in-hand with better display and a larger selection.

Children's Books

Parents know the value of early reader adoption.  Our young people are proven to perform better with a strong background in reading.  Parents reading to their children with the natural progression of children's growth into reading builds solid a foundation for learning and social contribution for our young people.  Retailers benefit from parental nurturing of offspring education and intellect advancement support. 

Comic Books

Young readers often progress from childhood books into comics, particularly our male children.  Comics have become the doorway to improved reading skills for many adolescents.  Comics are a "per issue" sought entertainment media that generates recurring visits to retail on a frequent basis so as to not miss the purchase of the current issue going on sale!  Retailers find this youth traffic contributes additional revenue with each returning visit.